Why Do We Pay So Much?

Kiplinger.com brings awareness of 10 Things We Overpay For.  This makes me ask the question, "Why do we pay so much?"  Many consumers complete their due diligence in price shopping when it comes to big ticket items like autos, HDTV, and homes.  So why is it that diligence stops when it comes to regular monthly expenses?

There are two reasons:  laziness and ignorance.  Time is ultimately more valuable than money.  However, if poor money management leads you to - say, have to get a second job in order to make ends meet - then perhaps it is worth a little more diligence.  The second is that many consumers aren't savvy enough to realize they don't always have to pay "sticker price".

Out of the 10 things listed by Kiplinger, you'll see that several of the items are everyday household utilities.  Consider the bundling tips and alternative services to reduce your costs.  Also, make sure you've submitted your information to Consumer Utility to see if better rates can be negotiated for you on your phone, internet and cable services.  That way, you'll not only save your money - but also your time!